Term list

Terms the top 10 share for “best crm for small business

Someone ran “best crm for small business” through our Top 10 Term Finder, so we kept the result. Below are the words and phrases the ranking pages had in common that day, and how many of them used each one.

The shared terms

TermPages using itShareTotal mentions
crms9/9100%54
business crm8/989%36
crm systems7/978%16
crm solution6/967%16
choose crm6/967%15
crm features7/978%18
pipeline8/989%37
pipedrive6/967%34
annoying crm5/956%18
less annoying5/956%18
sales pipeline5/956%13
lead management5/956%12
contact management5/956%11
sales processes5/956%9
business crms5/956%8
crms small5/956%7
crm customer5/956%5
features small5/956%5
close deals7/978%11
reminders6/967%9
crm software7/978%57
marketing automation7/978%16
crm system6/967%26
sales teams6/967%20
crm crm6/967%13
crm tools6/967%11
tools small6/967%11
sales process6/967%8
zoho6/967%54
zoho crm5/956%39

← swipe the table sideways for the rest of the columns

Single words and two-word phrases, stopwords removed. A term is listed only when at least two pages use it. Order comes from how many pages share the term, weighted so that common filler does not outrank the specific language of the topic.

The pages this came from

  1. 1reddit.com38,554 chars
  2. 2salesforce.com41,169 chars
  3. 3slack.com31,537 chars
  4. 4zoho.com11,357 chars
  5. 5uschamber.com17,012 chars
  6. 6fayedigital.com22,534 chars
  7. 7monday.com24,644 chars
  8. 8mailchimp.com10,307 chars
  9. 9pcmag.com46,278 chars

Where these numbers come from

Method

We asked Google (country us, language en) for “best crm for small business” on 2026-08-20, took the top 10 organic results, and read the body text of each. 9 of them returned enough text to count; the rest are listed above so you can see what the sample left out. Counting is per page, not per mention, so one page repeating a phrase forty times still counts once.

This describes what ranks. It is not a recipe. Covering these terms will not lift a page, but missing all of them usually means the page is about something else. The full methodology has the rest.

Tools that produce a list like this

Commercial content tools build the same kind of list, usually with a score attached. We test them against this ground truth and publish what the numbers say.

  • NeuronWriter — A weighted term list and a SERP that tracks Google's closely, under a content score that did not predict rank in our sample.

Side by side on the comparison table.

Run it on your own keyword

The Term Finder is free and needs no account. Five lookups a day, results cached for 30 days.

Run “best crm for small business” again